Muscle Milk - 1664 Words

Malyndah Gunawan Abdul afeefy Shamim akter Jonathan Faith Muscle Milk Father and son; Mike and Greg Pickett, Founded Cytosport Inc. in 1988. The product with good taste targets bodybuilders and athletes. Muscle Milk is not only designed with athletes or body builders in mind, but can be beneficiary to a wide range of individuals seeking to be stronger, healthier, leaner, livelier or bigger. CytoSport just obtained its NSF Good Manufacturing Practices (GMP) for Sport Registration, showing credibility that it does not contain any substances on the banned list recognized by the World Anti-Doping Agency, the National Football League, Major League Baseball, etc. (Bloomberg Business Week, 2008). Unlike other companies, Cytosport†¦show more content†¦The Protein H20 comes in a variety of fruit flavors including Grape, Grapefruit, Orange and Raspberry. The product contains 60 calories and is sugar-free. In today’s gym obsessed world, Cytosport is utilizing this is an opportunity to promote muscle milk, thus increase its market share, whilst creating value for the customers. Unfortunately there are several threats, Nestle USA is currently suing Muscle Milk saying that they do not have any actual milk in their product and that is â€Å"eceptively misdescriptive† (All Business 2008). A third party medical group may come out with research indicating that this type of product is unhealthy (all Business 2008). There are also over fifty other competitors in this Market including CNP professional Proslam, Strength Systems USA Muscle Blast, and AllMax Nutrition ISOFLEX. Pepsi Co might start their own line of product if they see this as a good revenue line That can also be a threat. Future FDA regulations on the product may cause us to cease operations. SO Strategy, we use strengths to take advantage of opportunities Use of their efficient Ramp;D team to develop new products quickly to respond to new distribution channels demands. We also use of experience and knowledge to create and address the specific needs of new segments of the market. Ex. Female athletes and children. WO Strategy, overcoming weaknesses byShow MoreRelatedGatorade, Powerade and Muscle Milk Essay575 Words   |  3 Pages In recent studies sports drinks like Gatorade, PowerAde, and Muscle Milk have been proven to be not fully truthful about their nutritional value and the impact it will have on some people. Gatorade is one of the most famous sports drinks on the market today. Ever since it was created in 1965 at in the labs of the University of Florida Gatorade was used to hydrate in drastic weather conditions. Also Gatorade was used to replenish the key nutrients lost during playing. This achievement was provenRead MoreVerification Of Manufacturer Claims Of Protein Content1065 Words   |  5 Pagesrelationship between concentration and absorbance. In this experiment three product’s protein content (whole milk, muscle milk, and protein shake) were tested. The milk and muscle milk content for protein was approximately right, but the protein content for the protein shake was wrong. The whole milk had a final concentration of 41 mg/ml, protein had a final concentration of 34 mg/ml, and muscle milk had a final concentration of 70 mg/ml. Introduction: Proteins are important for the human body. ProteinsRead MorePersonal Diet Analysis1210 Words   |  5 PagesI have been looking up healthy ways of cooking online and trying out some of the recipes. CALCIUM We need calcium for our bones, teeth, muscle contractions, blood clotting, nerve transmissions, secretion of hormones and digestive enzymes. My intake of calcium is almost to the daily intake level of 1000mg. 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Eating too much protein can go beyond the amount of protein your body needs, leading toRead MoreProtein Milk Proteins1252 Words   |  6 PagesProtein Types of Protein Milk proteins are extensively studied regarding their role in exercise training adaptations (Hartman et al., 2007; Tang, Moore, Kujbida, Tarnopolsky, Phillips, 2009). Ingestion of milk proteins following exercise is shown to accelerate muscle recovery, increase glycogen replenishment, and improve protein balance in a positive manner that allow for increases in muscular strength and hypertrophy (Cockburn, Stevenson, Hayes, Robson-Ansley, Howatson, 2010; Hartman et al.